Biggest Logo Design Mistakes to Avoid Completely

There are a quite a few different common mistakes that you should try to avoid when it comes to designing a new logo for your business. By knowing what some of these mistakes are, so you can increase your chances of coming up with a great logo that will truly impress. If you want your logo to work your business in a big way, you will certainly need to make sure that you avoid these mistakes.

1: Copying Another Company’s Logo

One of the worst things that you can do when it comes to designing a new logo for your business is to just copy another company’s. There is nothing wrong with drawing inspiration from another company’s logo, but the last thing you want to do is just copy it exactly. You will need your logo to be as unique as possible so that those who see it associate it with your company and nobody else’s. Don’t simply hope that you’ll be able to get away with stealing another business’s logo, because chances are it isn’t going to work.

2: Creating an Overly Complex Design

It’s also important that you do not come up with an overly complex design for your logo, because doing so will only make it less effective overall. If your logo doesn’t have a clear message it won’t serve any real purpose, so you will need to keep that in mind. The whole purpose of your logo is to communicate a clear message about your business, so you don’t want it to be too complicated in any way. The last thing you want is to confuse people who see your logo.

3: Choosing the wrong Colors

You will need to make sure that you choose the right colors for your logo so that it is aesthetically pleasing. You don’t want to use any jarring color schemes that might distract from the overall message. The more time you take to decide on which colors to use, the better your logo is going to be. A good color scheme can make all the difference when it comes to making your logo look great overall.

4: Not Focusing Enough on Typography

Typography is going to be a huge issue when it comes to making a great logo, so you will need to keep that in mind. There are actually lots of different typographical problems that people have when designing a logo, such as not having enough spacing or too much. The spacing of your typography is very important, so you will want to get it just right. It’s also a good idea to use a nice-looking font that isn’t completely ridiculous.

5: Not Making the Logo Versatile

You will also need to make sure that your logo is highly versatile so that it can be used across all mediums. Whether it is a business card or a billboard, you will have to make a point of designing a logo that is suitable for more than just one format. When you do this you will make it a lot easier to create different types of advertisements.

6: Not Designing According to the needs of the Clients

Never make the mistake of designing a logo with anyone except your clients in mind, because doing so is a huge mistake. You don’t want to design a logo for your portfolio, because that won’t get you anywhere. Keep your target demographic in mind when you are designing your logo so that you can make it as effective as possible when it comes to bringing in new customers.

7: Unnecessary things added in

Some people include various unnecessary characters in their logo, and it’s worse off because of it. It is important that you remember to exclude certain characters, such as “Inc.”, “Co.”, or “L.L.C.”. These things will take away from the professionalism and overall positive look of your logo, so you will need to make sure that they stay out altogether. Some of your clients may request a version of your logo with a Trademark ™ or Copyright symbol, which is fine. But you will need to avoid putting in things that really are not necessary at all.

Design Tips for Making your Logo Look Great on Mobile Devices

There is no doubt that we live in the mobile era, and it’s therefore important that you create your company logo with this in mind. You will need to make sure that the image that represents your business is just as attractive and effective on mobile platforms. Considering how many people use mobile devices to browse the web these days, it is imperative that you follow these design tips.

Determine what you want your Brand to stand for

The very first thing that you will need to do when setting out to create a mobile-friendly company logo is to determine what exactly your brand stands for. When you take the time to think about this, it will most likely be a lot easier to create a logo that you will be truly proud of. This is definitely an important starting point, and it’s something that too many businesses don’t allow for. If you want the overall message of your brand to shine through in your logo, you will first need to think about what exactly it is.

Come up with a Flexible Design

It is also important that you allow for flexibility when designing your logo, because you never know how it might be used in the future. Whether this means animation, favicons or other things, it’s crucial that you keep this tip in mind. A flexible designed can be used in many different ways, so you won’t be limited when it comes to how you can use yours for advertising and promotional purposes.

Optimize it for Mobile Users

One of the most important things to take into consideration when designing your new company logo is mobile users. Optimizing your logo for mobile platforms means taking into consideration how it is going to look at a much smaller size. You will definitely want these users to be able to make out even the smallest details of your logo without any problems whatsoever. When you choose to optimize your logo for mobile users, you will make it much more versatile and effective.

Make sure your logo can be used effectively at all sizes

You want to make sure that the logo you design for your business can be used at all different sizes without encountering any issues. Whether it is at a small size on a business card or blown up onto a big banner, you’ll need to take this into consideration during the design phase. In the end you will be very glad you kept this in mind because of how much easier it will make things for you later on. Chances are you are going to end up using your logo in a wide range of sizes, which is why this particular tip is so important to follow.

Don’t use an overly Complex Design

You most definitely don’t want a logo with an overly complex design, because that will just get you into a lot of trouble later on. Those who view your company’s logo on mobile devices will not want to try very hard to understand what it’s supposed to be. It’s always a good idea to just keep things simple when it comes to designing your logo. The simpler and cleaner your logo’s design is, the more effective it will be as a whole. While you may be tempted to go with an over-the-top design because you think it looks really cool or clever, it might not be the best choice for your business.

Watch some Logo Design Tutorials

Sometimes it can be helpful to go online and watch a few logo design tutorials. If you are having trouble just getting started with the design process, it’s highly recommended that you take some time to do this. These tutorials can provide you with some helpful information when it comes to designing your logo quickly and effectively. You might just be surprised at how in-depth and useful these videos can be when it comes to improving your chances of coming up with a great-looking logo that will improve your business’s chances of success. While it’s true that not all of these tutorials are pure gold, there are quite a few great ones out there.

Sketch it out on paper first

While you may be using your computer to design your new logo (like everyone else these days), it is still important that you sketch out a rough first draft on paper. This can be an extremely effective way to work on what your logo is going to end up looking like when it is all finished. Make to use a pencil so you can erase and make changes when necessary. You don’t need to spend a lot of time on this phase, but it is an important one nonetheless.

Avoid simply Imitating other Company’s Logos

You do not want to just copy another company’s logo, because it will end up hurting your business in a very bad way. When people look at your logo, you want them to instantly think of your company. This means that you will need to take the time to come up with a completely unique logo that is all your own. It’s true that simply ripping off another business’s logo is a lot easier than creating your own, but it’s not the right way to go.

Choose your Font Carefully

It’s highly recommended that you take some time to select the font for your new logo very carefully so that it doesn’t make your logo too cluttered or confusing. The last thing you want to do is use the wrong font on your logo, and it’s a mistake that will cost you big time with mobile users in particular. Don’t choose a font simply because it looks fancy or cool, but rather look for one that you think fits your business and brand well. The more time you take to pick the best possible font for your logo, the better it is going to look as a whole.