Biggest Logo Design Mistakes to Avoid Completely

There are a quite a few different common mistakes that you should try to avoid when it comes to designing a new logo for your business. By knowing what some of these mistakes are, so you can increase your chances of coming up with a great logo that will truly impress. If you want your logo to work your business in a big way, you will certainly need to make sure that you avoid these mistakes.

1: Copying Another Company’s Logo

One of the worst things that you can do when it comes to designing a new logo for your business is to just copy another company’s. There is nothing wrong with drawing inspiration from another company’s logo, but the last thing you want to do is just copy it exactly. You will need your logo to be as unique as possible so that those who see it associate it with your company and nobody else’s. Don’t simply hope that you’ll be able to get away with stealing another business’s logo, because chances are it isn’t going to work.

2: Creating an Overly Complex Design

It’s also important that you do not come up with an overly complex design for your logo, because doing so will only make it less effective overall. If your logo doesn’t have a clear message it won’t serve any real purpose, so you will need to keep that in mind. The whole purpose of your logo is to communicate a clear message about your business, so you don’t want it to be too complicated in any way. The last thing you want is to confuse people who see your logo.

3: Choosing the wrong Colors

You will need to make sure that you choose the right colors for your logo so that it is aesthetically pleasing. You don’t want to use any jarring color schemes that might distract from the overall message. The more time you take to decide on which colors to use, the better your logo is going to be. A good color scheme can make all the difference when it comes to making your logo look great overall.

4: Not Focusing Enough on Typography

Typography is going to be a huge issue when it comes to making a great logo, so you will need to keep that in mind. There are actually lots of different typographical problems that people have when designing a logo, such as not having enough spacing or too much. The spacing of your typography is very important, so you will want to get it just right. It’s also a good idea to use a nice-looking font that isn’t completely ridiculous.

5: Not Making the Logo Versatile

You will also need to make sure that your logo is highly versatile so that it can be used across all mediums. Whether it is a business card or a billboard, you will have to make a point of designing a logo that is suitable for more than just one format. When you do this you will make it a lot easier to create different types of advertisements.

6: Not Designing According to the needs of the Clients

Never make the mistake of designing a logo with anyone except your clients in mind, because doing so is a huge mistake. You don’t want to design a logo for your portfolio, because that won’t get you anywhere. Keep your target demographic in mind when you are designing your logo so that you can make it as effective as possible when it comes to bringing in new customers.

7: Unnecessary things added in

Some people include various unnecessary characters in their logo, and it’s worse off because of it. It is important that you remember to exclude certain characters, such as “Inc.”, “Co.”, or “L.L.C.”. These things will take away from the professionalism and overall positive look of your logo, so you will need to make sure that they stay out altogether. Some of your clients may request a version of your logo with a Trademark ™ or Copyright symbol, which is fine. But you will need to avoid putting in things that really are not necessary at all.