Biggest Logo Design Mistakes to Avoid Completely

There are a quite a few different common mistakes that you should try to avoid when it comes to designing a new logo for your business. By knowing what some of these mistakes are, so you can increase your chances of coming up with a great logo that will truly impress. If you want your logo to work your business in a big way, you will certainly need to make sure that you avoid these mistakes.

1: Copying Another Company’s Logo

One of the worst things that you can do when it comes to designing a new logo for your business is to just copy another company’s. There is nothing wrong with drawing inspiration from another company’s logo, but the last thing you want to do is just copy it exactly. You will need your logo to be as unique as possible so that those who see it associate it with your company and nobody else’s. Don’t simply hope that you’ll be able to get away with stealing another business’s logo, because chances are it isn’t going to work.

2: Creating an Overly Complex Design

It’s also important that you do not come up with an overly complex design for your logo, because doing so will only make it less effective overall. If your logo doesn’t have a clear message it won’t serve any real purpose, so you will need to keep that in mind. The whole purpose of your logo is to communicate a clear message about your business, so you don’t want it to be too complicated in any way. The last thing you want is to confuse people who see your logo.

3: Choosing the wrong Colors

You will need to make sure that you choose the right colors for your logo so that it is aesthetically pleasing. You don’t want to use any jarring color schemes that might distract from the overall message. The more time you take to decide on which colors to use, the better your logo is going to be. A good color scheme can make all the difference when it comes to making your logo look great overall.

4: Not Focusing Enough on Typography

Typography is going to be a huge issue when it comes to making a great logo, so you will need to keep that in mind. There are actually lots of different typographical problems that people have when designing a logo, such as not having enough spacing or too much. The spacing of your typography is very important, so you will want to get it just right. It’s also a good idea to use a nice-looking font that isn’t completely ridiculous.

5: Not Making the Logo Versatile

You will also need to make sure that your logo is highly versatile so that it can be used across all mediums. Whether it is a business card or a billboard, you will have to make a point of designing a logo that is suitable for more than just one format. When you do this you will make it a lot easier to create different types of advertisements.

6: Not Designing According to the needs of the Clients

Never make the mistake of designing a logo with anyone except your clients in mind, because doing so is a huge mistake. You don’t want to design a logo for your portfolio, because that won’t get you anywhere. Keep your target demographic in mind when you are designing your logo so that you can make it as effective as possible when it comes to bringing in new customers.

7: Unnecessary things added in

Some people include various unnecessary characters in their logo, and it’s worse off because of it. It is important that you remember to exclude certain characters, such as “Inc.”, “Co.”, or “L.L.C.”. These things will take away from the professionalism and overall positive look of your logo, so you will need to make sure that they stay out altogether. Some of your clients may request a version of your logo with a Trademark ™ or Copyright symbol, which is fine. But you will need to avoid putting in things that really are not necessary at all.

Design Tips for Making your Logo Look Great on Mobile Devices

There is no doubt that we live in the mobile era, and it’s therefore important that you create your company logo with this in mind. You will need to make sure that the image that represents your business is just as attractive and effective on mobile platforms. Considering how many people use mobile devices to browse the web these days, it is imperative that you follow these design tips.

Determine what you want your Brand to stand for

The very first thing that you will need to do when setting out to create a mobile-friendly company logo is to determine what exactly your brand stands for. When you take the time to think about this, it will most likely be a lot easier to create a logo that you will be truly proud of. This is definitely an important starting point, and it’s something that too many businesses don’t allow for. If you want the overall message of your brand to shine through in your logo, you will first need to think about what exactly it is.

Come up with a Flexible Design

It is also important that you allow for flexibility when designing your logo, because you never know how it might be used in the future. Whether this means animation, favicons or other things, it’s crucial that you keep this tip in mind. A flexible designed can be used in many different ways, so you won’t be limited when it comes to how you can use yours for advertising and promotional purposes.

Optimize it for Mobile Users

One of the most important things to take into consideration when designing your new company logo is mobile users. Optimizing your logo for mobile platforms means taking into consideration how it is going to look at a much smaller size. You will definitely want these users to be able to make out even the smallest details of your logo without any problems whatsoever. When you choose to optimize your logo for mobile users, you will make it much more versatile and effective.

Make sure your logo can be used effectively at all sizes

You want to make sure that the logo you design for your business can be used at all different sizes without encountering any issues. Whether it is at a small size on a business card or blown up onto a big banner, you’ll need to take this into consideration during the design phase. In the end you will be very glad you kept this in mind because of how much easier it will make things for you later on. Chances are you are going to end up using your logo in a wide range of sizes, which is why this particular tip is so important to follow.

Don’t use an overly Complex Design

You most definitely don’t want a logo with an overly complex design, because that will just get you into a lot of trouble later on. Those who view your company’s logo on mobile devices will not want to try very hard to understand what it’s supposed to be. It’s always a good idea to just keep things simple when it comes to designing your logo. The simpler and cleaner your logo’s design is, the more effective it will be as a whole. While you may be tempted to go with an over-the-top design because you think it looks really cool or clever, it might not be the best choice for your business.

Watch some Logo Design Tutorials

Sometimes it can be helpful to go online and watch a few logo design tutorials. If you are having trouble just getting started with the design process, it’s highly recommended that you take some time to do this. These tutorials can provide you with some helpful information when it comes to designing your logo quickly and effectively. You might just be surprised at how in-depth and useful these videos can be when it comes to improving your chances of coming up with a great-looking logo that will improve your business’s chances of success. While it’s true that not all of these tutorials are pure gold, there are quite a few great ones out there.

Sketch it out on paper first

While you may be using your computer to design your new logo (like everyone else these days), it is still important that you sketch out a rough first draft on paper. This can be an extremely effective way to work on what your logo is going to end up looking like when it is all finished. Make to use a pencil so you can erase and make changes when necessary. You don’t need to spend a lot of time on this phase, but it is an important one nonetheless.

Avoid simply Imitating other Company’s Logos

You do not want to just copy another company’s logo, because it will end up hurting your business in a very bad way. When people look at your logo, you want them to instantly think of your company. This means that you will need to take the time to come up with a completely unique logo that is all your own. It’s true that simply ripping off another business’s logo is a lot easier than creating your own, but it’s not the right way to go.

Choose your Font Carefully

It’s highly recommended that you take some time to select the font for your new logo very carefully so that it doesn’t make your logo too cluttered or confusing. The last thing you want to do is use the wrong font on your logo, and it’s a mistake that will cost you big time with mobile users in particular. Don’t choose a font simply because it looks fancy or cool, but rather look for one that you think fits your business and brand well. The more time you take to pick the best possible font for your logo, the better it is going to look as a whole.

Designing your own Logo vs. Paying Professionals to do it for you

If you are starting your own business, you are going to need a great-looking, high-quality logo that will represent it in the best way possible. While a lot of people come up with their own logos, others turn to skilled professionals to do the work for them. Designing your own logo can look just as good or even better than professional designer’s logos these days thanks to tools and technology advancements. There are a number of things that you will need to consider when it comes to designing your own logo as opposed to enlisting professional graphic design services. When you take the time to learn about both of these options, you will be able to make a final decision that is best for you.

It’s a matter of time

The first thing that you will need to ask yourself when trying to determine whether or not to design your own business logo is whether or not you really have the time. If you are extremely busy with the day-to-day operations of your business, you might want to consider outsourcing this work to professionals. Creating a new logo for your business can actually take quite a while, so you will therefore need to determine whether or not you can afford to take the time away from everything else for this endeavor.

The Expense

While it’s true that designing your own logo will save you money, paying professionals to do this work for you might not cost as much as you think. These services can be fairly affordable or very expensive depending on the company you choose as well as your specific requirements. The expense associated with these services is what deters a lot of people from taking advantage of them, but it’s important that you find out what your options are like before making a decision.

The quality of the Logo

Unless you have a decent amount of graphic design skill and experience of your own, you might want to think about paying professionals to create your logo for you. You will find that most of these professionals have the technical skills and creativity to come up with a logo that you will be truly happy with. Your business’s logo is definitely something that you will want to put a lot of focus on, because it will play a large role in determining just how successful you become. Our logo designer will generate hundreds of logos for you in seconds to choose from. It all comes down to how confident you are in your ability to design your own logo vs. paying someone to do it for you.

The sooner you get your logo, the better.

If you want to get your new logo as soon as possible, hiring a graphic design company for this job could be a bad idea. Most design companies need time to complete the work. Our logo designer will have the logo ready for you in minutes and sent to your email. Time is of the essence when it comes to getting your logo, so you won’t want to put it off for long. Your logo is going to go on your business cards, signs, banners, promotional items, and a number of other things that can be extremely effective when it comes to getting new customers.

Finding professionals you can trust

If you have decided to hire professionals to create the new logo you’ll be using for your business, you will definitely need to spend some time looking for the best ones for the job. You don’t want to hire just any graphic designers, because there is a lot at stake. The more time and effort you put into looking for the right professionals for this job, the happier you will be with the end result. These days there are so many different graphic designers that you don’t want to rush into a decision this important.


When it comes to deciding whether to design your own logo or hire professionals, it is important that you examine all the angles. These days lots of businesses are designing their own logos using logo generation tools similar to ours.  It is incredibly important that your logo looks great and has an impressive design so that the people who see it will be intrigued. This is definitely an option worth considering for all businesses.

Top 10 Benefits Of A Great Looking Logo For Your Business

There are lots of different benefits of having a great logo for your business, and these days it is absolutely necessary if you want to thrive in a competitive marketplace. When you take the time to look into some of these benefits, you will be able to get a much better sense as to just how crucial your new logo is going to be when it comes to making your business a success.

1: Your Logo is a Strong Marketing Tool

The logo that you use to represent your business can be an extremely effective marketing tool, but only if you spend enough time to get it just right. A business’s logo is very important when it comes to branding and get the word out about the products they offer. The fact is that your logo can either help you build a strong customer base or keep it stagnant.

2: Increase Sales

It is the ultimate goal of every business to make as much money as possible, and a strong logo will be able to do that. The logo that you come up with for your business can either work for you or against you, depending on just how effective it is. A great-looking logo can instill confidence in people, and they are therefore more likely to buy what you have to offer. While it’s true that there are a lot of different factors when it comes to increasing your business’s revenue, your logo can certainly be of great help.

3: Build your Image

A good logo also has the ability to build your business’s image in a very positive way. If you want people to take notice of your business and see it in the best possible light, you will certainly need to make sure that your logo is solid. Those who are just starting out with a new business will definitely need do everything they can to build a positive image for themselves, including coming up with a great logo. You will find that your business’s image will rapidly improve when you have a sharp logo on your side.

4: It will grab people’s Attention

You will find that a truly unique and aesthetically-pleasing logo will grab people’s attention, which is exactly what you want. When you are able to get people’s attention and keep it, you significantly increase your chances of getting more paying customers. People are much more likely to buy from a business with an eye-catching logo.

5: An Air of Professionalism

The right logo can lend a genuine air of professionalism to your business, which will almost certainly making your products more desirable to the public. If you want your business to appear as professional as possible to others, a good logo is necessary. After all, the logo you choose will represent your business as a whole.

6: You have the chance to make a statement about your Business

When you sit down to design the logo that you are going to use for your business, you will have the opportunity to say something about it. The logo that you create should definitely make a statement about your business that is both bold and accurate. What kind of impression do you want people to have of your business when they look at your logo? It is very important to consider this before you wrap up the logo design process. You will definitely want your logo to have a clear, concise, and positive message about your business.

7: Brand Reinforcement

Your logo reinforces your business’s brand, which can be an extremely good thing if you have one that is attractive and unique. Every single business should constantly strive to reinforce their brand as much as possible, and your logo can offer an effective way to do just that. It also reinforces the unique personality of your brand so that people will take notice and remember you. So many businesses have horrible logos that do nothing to reinforce their brand, but the potential is there if you put enough time and effort into creating the right one.

8: Promotional Opportunities

Another benefit of a great business logo is the opportunity for promotion. You can have your business’s name and logo printed on a variety of items that can be given away to promote your business. Some of the more common items that a lot of businesses use to promote themselves with their logo include clothes (shirts, hats, etc.), water bottles, mugs, stationary, writing utensils, Frisbees, and so much more. If you want to get the word out about your business, your logo will be able to help you in a very big way. The more of these items you hand out to people, the more brand recognition and awareness you will get as a result.

9: Create an Established Image

It isn’t very difficult for you to make your business look big and established when you have the right logo. Even if your business is still small and just starting out, you can make it seem like you are an industry leader with a professional-looking logo.

10: Impress your Target Audience

Those who come up with a business logo with a design that has their target audience in mind will have no problems impressing them at all. The right logo can really have a positive effect on certain people, so you will want to keep that in mind when you are designing yours. As long as your logo appeals to all the right people, you can count on it to work for you.


The fact is that a great-looking logo is absolutely necessary for a business to be successful these days. There are lots of benefits that come with having the right logo for your business, and it is imperative that you keep them in mind when creating yours. Your logo ultimately plays a huge role in your business’s overall potential, so you will need to have one that is highly effective.