There is no doubt that we live in the mobile era, and it’s therefore important that you create your company logo with this in mind. You will need to make sure that the image that represents your business is just as attractive and effective on mobile platforms. Considering how many people use mobile devices to browse the web these days, it is imperative that you follow these design tips.
Determine what you want your Brand to stand for
The very first thing that you will need to do when setting out to create a mobile-friendly company logo is to determine what exactly your brand stands for. When you take the time to think about this, it will most likely be a lot easier to create a logo that you will be truly proud of. This is definitely an important starting point, and it’s something that too many businesses don’t allow for. If you want the overall message of your brand to shine through in your logo, you will first need to think about what exactly it is.
Come up with a Flexible Design
It is also important that you allow for flexibility when designing your logo, because you never know how it might be used in the future. Whether this means animation, favicons or other things, it’s crucial that you keep this tip in mind. A flexible designed can be used in many different ways, so you won’t be limited when it comes to how you can use yours for advertising and promotional purposes.
Optimize it for Mobile Users
One of the most important things to take into consideration when designing your new company logo is mobile users. Optimizing your logo for mobile platforms means taking into consideration how it is going to look at a much smaller size. You will definitely want these users to be able to make out even the smallest details of your logo without any problems whatsoever. When you choose to optimize your logo for mobile users, you will make it much more versatile and effective.
Make sure your logo can be used effectively at all sizes
You want to make sure that the logo you design for your business can be used at all different sizes without encountering any issues. Whether it is at a small size on a business card or blown up onto a big banner, you’ll need to take this into consideration during the design phase. In the end you will be very glad you kept this in mind because of how much easier it will make things for you later on. Chances are you are going to end up using your logo in a wide range of sizes, which is why this particular tip is so important to follow.
Don’t use an overly Complex Design
You most definitely don’t want a logo with an overly complex design, because that will just get you into a lot of trouble later on. Those who view your company’s logo on mobile devices will not want to try very hard to understand what it’s supposed to be. It’s always a good idea to just keep things simple when it comes to designing your logo. The simpler and cleaner your logo’s design is, the more effective it will be as a whole. While you may be tempted to go with an over-the-top design because you think it looks really cool or clever, it might not be the best choice for your business.
Watch some Logo Design Tutorials
Sometimes it can be helpful to go online and watch a few logo design tutorials. If you are having trouble just getting started with the design process, it’s highly recommended that you take some time to do this. These tutorials can provide you with some helpful information when it comes to designing your logo quickly and effectively. You might just be surprised at how in-depth and useful these videos can be when it comes to improving your chances of coming up with a great-looking logo that will improve your business’s chances of success. While it’s true that not all of these tutorials are pure gold, there are quite a few great ones out there.
Sketch it out on paper first
While you may be using your computer to design your new logo (like everyone else these days), it is still important that you sketch out a rough first draft on paper. This can be an extremely effective way to work on what your logo is going to end up looking like when it is all finished. Make to use a pencil so you can erase and make changes when necessary. You don’t need to spend a lot of time on this phase, but it is an important one nonetheless.
Avoid simply Imitating other Company’s Logos
You do not want to just copy another company’s logo, because it will end up hurting your business in a very bad way. When people look at your logo, you want them to instantly think of your company. This means that you will need to take the time to come up with a completely unique logo that is all your own. It’s true that simply ripping off another business’s logo is a lot easier than creating your own, but it’s not the right way to go.
Choose your Font Carefully
It’s highly recommended that you take some time to select the font for your new logo very carefully so that it doesn’t make your logo too cluttered or confusing. The last thing you want to do is use the wrong font on your logo, and it’s a mistake that will cost you big time with mobile users in particular. Don’t choose a font simply because it looks fancy or cool, but rather look for one that you think fits your business and brand well. The more time you take to pick the best possible font for your logo, the better it is going to look as a whole.