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Simple Ways to improve your Company’s Logo Design

There are a lot of ways to improve your initial logo design to make it look as good as it possibly can. It’s very important that you make all the necessary improvements to your logo so that it is perfect. If you want your logo to be very effective when it comes to projecting a positive image of your company and brand, you will definitely want to follow these tips when you are in the design phase.

Do your Research

It is absolutely crucial that you do as much research as necessary before you actually sit down to start sketching out your new logo. You will need to make a point of researching your core demographic, because this will play an important role in what kind of design you should use. The more of this research you do, the better your chances will be of coming up with a very effective and good looking logo for your business. Take the time to read through blogs that are relevant to the industry you are in, as this can be another great way to gain the valuable insight you need to design the perfect logo.

Ask the right Questions

Some of the first questions that you will need to ask yourself when going about designing a new company logo include “Who is my target audience?” and “Who are my competition?” The answers to these questions will almost certainly help you out quite a bit when it comes to getting the information you need to design a great overall logo. You should also make a point of asking yourself what kind of what some of your competitors logos look like, because you’ll want yours to stand out as much as possible.

Make Sure Your Logo is Mobile-Friendly

In a time where just about everyone has a smartphone or some other mobile device with internet connectivity capabilities, it is certainly important to make sure that your logo has a mobile-friendly design. You will want to start off by focusing on this so you don’t forget or rush through. Failing to create a mobile-friendly design for your logo is one of the biggest mistakes you can make, so you will therefore want to avoid making it altogether.

Take yourself out of your Comfort Zone

It’s also a good idea to step outside of your comfort zone when it comes to designing your new logo so you aren’t holding yourself back from coming up with a truly outstanding logo. There is nothing wrong with making some bold choices when it comes to the type of font you use for your logo, as long as it looks good and doesn’t have any sort of negative effect. You will most definitely want to take chances when going through the design phase of creating your logo, because otherwise you will never produce anything amazing. You don’t have to commit to every bold idea you have, but it’s important that you allow yourself to go there in the first place.

Allow yourself to get Inspired

You should spend at least a little bit of time looking at logos of very successful companies so you can get some idea as to what you should do for your own. It’s important to remember that you don’t want to just copy another company’s logo, but you should look for inspiration in great logos from other businesses. The more time you take to do this, the more likely it will be that you’ll get inspired and come up with some unique ideas for your own logo.

Think from a Psychological Standpoint

Sometimes when you are trying to create the most effective logo to promote your business, it’s a good idea to think from a psychological perspective. You will want to think about what people who see your logo will think and what their first impressions are going to be like. It’s important to create a logo that is going to create a positive mental image for those who see it for the first time and every time thereafter. While you don’t have to earn a Master’s degree in psychology, it is a good idea to perhaps learn some of the basics.

Change the Font

Another useful tip that you might want to follow when trying to improve your logo is to change the font that you have picked out for it. The font in your logo will be extremely important, so you definitely don’t want to rush into a decision that you’ll regret later on. You will want to select a font that is relevant to your business/industry and one that will appeal to your target audience. While this might require a bit of research, it will certainly be worth it in the end.

Simplify it

The best way to improve a logo is sometimes to just simplify it. If you feel as though the logo you have sketched out is a bit too complicated or confusing, you will definitely need to work on taking it back a little bit. The best company logos are often the ones that have a very clean and simplistic design. The fact is that most people don’t want to look at a logo that is overly complicated, because there is too much going on in one small space. Make sure that your logo has a simple design while still being effective.

Change the Colors

Changing the colors of your logo can be another effective way to make it look a lot better as a whole. Using too many colors, especially bright ones, can definitely be a bad thing when it comes to designing an aesthetically pleasing logo. It’s important that you put some thought into the colors that you use for your logo. Even if the end result is just a subtle improvement/difference, it can still be a really good thing. A lot of people who design their own company logo make the mistake of choosing the wrong colors or even just using too many, and it’s something you want to avoid at all costs.

Top 10 Ways to Make Your DIY Logo Look Professional

If you want to make your DIY logo look as professional as possible, there are quite a few things that you will want to keep in mind. It’s important that your new company logo looks really good, because otherwise it won’t do anything for your business or brand.

1: It’s All about Equal Spacing

It is important that you have equal spacing between the letters and graphics in your logo. While this may be a somewhat subtle change, it can be very effective when it comes to making your logo look a lot more professional as a whole. When you are going about designing your logo, you will want to act as if there is an invisible border around each piece. Make sure that you keep the white space distance the same throughout for the best possible effect. Too much space can really take away from the overall aesthetic of any logo.

2: Select a Professional Color Palette

You will also need to select a color palette that looks professional while still grabbing attention in a positive way. Take your time when choosing the right color palette to use so that your logo turns out looking exactly how you want. There is nothing wrong with looking at logos of companies that are similar to yours to see what kinds of colors they used. When you take the time to choose the right color palette for your logo, it will likely end up looking great as a whole.

3: Use the right Font

The font that you choose to use for your logo will speak volumes about it, and whether that is a good or bad thing is entirely up to you. The last thing you want to do is use a ridiculous type of font like Comic Sans, because nobody who sees your logo will take your business seriously. You might even want to think about using a custom font that will achieve the exact kind of look that you are going for. It’s also a good idea to keep in mind that your font shouldn’t be so fancy that it’s not legible to those who see it. It’s obviously important that people are able to understand what any words that are in your logo say. This is a common mistake that a lot of businesses make, and they always end up regretting it.

4: Using Contrasting Fonts

That’s right, another tip about fonts, but it’s an important one. One of the best and most effective ways to make sure that your logo looks professional and attractive is to use two different fonts that contrast but in a good way. You will still need to make a point of selecting fonts that look good and clean, but they should contrast in a positive way. You might want to have the font at the top of the logo be in cursive while the bottom half is printed. This contrast might do more for your font than you think.

5: Stay Away from Elements within Elements

It’s never a good idea to include elements within elements, because it will just make your logo look cluttered and unpleasing to the eye. For instance, stay away from doing things like putting a lot of text within a circle or any other shape for that matter. The last thing you want is for your logo to look too cluttered, because it can make it confusing for those who see it. Always make sure that you can read the text of your logo without any issues.

6: Make sure it’s Readable even at smaller sizes

When you are designing your logo it’s important to keep in mind that it should be easily readable even for those who are on their phones or other small mobile devices. Not everyone who views your logo will be seeing it on a big computer monitor, so you will need to remember that when designing it. You should also make sure that your logo is readable in black and white. There are just certain colors that do not translate well into black and white, so you will need to carefully select the ones you want to use for your logo.

7: Don’t be too Cliché

It’s also important to remember that being too cliché is never a good thing. This means that you should vary your design in subtle yet effective ways that will make it look both professional and unique. A lot of people use one too many cliché design elements when creating their company’s logo, and it never turns out well. Don’t get too caught up in utilizing current design trends, because they just might end up working against you instead of for you.

8: Use a Subtle Color Palette

Make sure that you choose a subtle color palette that isn’t too bright or over the top. One thing that all professional-looking logos have in common is that they use subtle colors that still get the job done.

9: Utilize Negative Space Properly

You should definitely make an effort to utilize the negative space in your logo so that it’s not just a big empty space that doesn’t really serve any purpose at all. The FedEx logo is one great example of using negative space properly, so you will definitely want to take a look. Get creative with how you use negative space in your logo so that it doesn’t end up taking away from the overall design.

10: Create a Design that’s relevant to your Business

The design for your logo should be relevant to your business in some way. Take the time to come up with an overall look that will remind people of what your company offers in terms of its products or services. If your logo doesn’t have a relevant design, it most likely won’t be effective when it comes to helping you get new customers. When you create a design that suits your company, it will be all the more effective.

A Simple but Effective Guide to Medical Logo Design

If you work in the medical industry and need to come up with a new logo for your company, it is crucial that you take the time to design one that looks great. So many companies in this industry have overly cliché and unattractive logos, and it’s mostly because they didn’t follow the necessary steps to create theirs. This guide will provide you with all the information you need to design a logo that will be perfect for your business.

Choose an Icon

You will need to start the process of designing your logo by choosing a certain icon that will be at the center of it all. This can be a red cross, a heart, microscope or any other symbol that is synonymous with the medical industry, specifically the type of business you are running. If you run a cardiology center for example, you will probably want to choose a heart. If you choose to draw out the icon yourself, make sure that it looks nice and polished for a professional appearance.

Pick a Color

There are certain colors that are better than others when it comes to designing a logo for a medical company. Blue, red and green are all good colors for a medical logo. Make sure that you do not use any overly bright colors, as it could give your logo a garish aesthetic that will take away from its effectiveness. Take all the time you need to choose the right color for your logo, because it will play a crucial role in how it ends up looking as a whole.

Decide on a Font

The font that you use for your logo will be something else of great importance. It is crucial that your logo is easily readable, so you will therefore need to make a point of choosing a font that isn’t overly fancy or stylistic. You should make a point of selecting a font that is highly legible even at a small size, because chances are your logo will be small in certain forms (business cards, headers, etc.) Go through as many different fonts as you need to until you have finally found one that will look good on your logo.

Avoid Clutter

The last thing you want is for your logo to look cluttered, so you will therefore want to keep your design as clean and simple as possible. Many business owners tend to get carried away when designing their logo, and as a result it ends up looking very cluttered and even confusing. The fact is that you don’t need a complex logo design with all kinds of graphics everywhere, because it will just end up being a huge distraction. By keeping your logo design nice and clean, you will increase its ability to work its magic on those who see it.

Address your Target Audience

It is important to keep your target audience in mind when designing your new logo, because it’s the only way that you are going to make it truly effective when it comes to bringing in new clients. Take the time to think about who is going to see your logo and work from there. You will want to make a positive first impression with your logo, and the best way to do that is to come up with a design that your target audience will find aesthetically appealing.

Make it Unique

You will also want to make your logo wholly unique, which means not copying any other company’s logo. While it can be difficult to come up with a completely original design, it is well worth the time and effort that you invest. An original logo will mean that the people who see it will always associate it with your business and nobody else’s. Even doing something as simple as using an unconventional shape could mean making your logo truly unique and eye-catching. You should make it your goal to grab people’s attention without being too blunt or garish.

Versatility is the Key

Your new logo will absolutely need to have a versatile design, meaning that it can be used on all different mediums and in a wide range of sizes. Since you will likely be putting your logo on everything from business cards to large signs or banners, it will be necessary to create one that will look good no matter what. A lot of people forget about this key element when designing their logo, and as a result they get themselves into a lot of trouble later on.

Look at other Logos for Inspiration

Don’t hesitate to look at other medical companies’ logos when you are trying to come up with one for yours, because it could provide you with the inspiration you need. Just keep in mind that there is a huge difference between getting inspired and outright plagiarism. The last thing you want to do is straight up copy another company’s logo, because you are sure to regret doing so in the near future. There are all kinds of legal problems you can face from copying a company’s logo, not to mention the fact that it won’t be effective at all as a way of promoting your business.

Make it Memorable

You should make it your goal to create a logo that is very memorable but not too over the top. Most of the people who see your logo should walk away with a very positive and lasting impression. There are a lot of different ways to make a logo memorable, but it’s just important to keep this basic tip in mind when you are going through the design process. One effective way of making your logo truly memorable is to add some unique element to it, like an odd shape or a custom graphic. If you are going to use a heart image for your logo, you might want to edit it in some way that makes it really stand out so people take notice.

10 Places to Use your Company Logo for Maximum Brand Exposure

If you want to get the most out of your logo when it comes to brand exposure, it is important that you know where and how to place it. When you take a careful and considered approach to the way you place your logo, you will increase your chances of making it work for you in the best possible way.

1: The Header

By including your company’s logo on your header, you will give it a prominent spot where it will be sure to get noticed by many people. It is also a good idea to have your logo on your header for navigation purposes, so you will need to keep that in mind. Most people who visit a company’s website tend to click the header or logo to get back to the home page. This means that you should use an image instead of making your logo part of the background. There are lots of different template options to choose from if you use WordPress, including the ability to create custom headers so you can incorporate your logo in a truly creative way.

2: Content

Anyone who is involved in the world internet marketing knows just how important content is. It is crucial that you make sure your logo is prominently featured in the content you publish so that your business stays the main focus of each page. It is important to put your logo even on content pages that aren’t directly about your business and the products or services you offer. The more your logo appears in your content, the more likely visitors will be to keep your business in mind.

3: Favicon

While many people are unfamiliar with the word, the favicon is the icon that appears next to your URL in whatever web browser is being used. It is very useful when it comes to increasing the professionalism of any given web page. It can also be great for those who use numerous browsing tabs to easily access a particular website in a browser with lots of clutter. You will find that it is extremely easy to set up, and it can make your site a little bit more distinguished. There are favicon generators available online that you can use to design your own little icon.

4: Twitter

There is absolutely no doubt that Twitter is among the more popular social networking platforms, and it can be extremely useful to your business in a number of ways. You can use Twitter to make new contacts as well as keep a close eye on conversations about your brand and the general market you are in. When you set up a company profile on Twitter, it is very important that you include your logo as your profile picture. If you want people to associate your logo with your business, you will definitely need to do this.

5: Facebook

Facebook can be a very useful marketing resource that you will want to tap into if you haven’t already. By creating a group page your business, you will be able to connect with your customers in a direct and personal way that otherwise would not be possible. Make sure that you again put your logo as your profile picture so that it will be displayed prominently.

6: Reddit

Reddit is one of the most visited websites on the internet, so it therefore stands to reason that you will want to take advantage of it in any way possible. This website offers a lot of excellent opportunities for promoting your business, so you will need to keep that in mind. Look for any opportunities to display your logo along with your business name so the two are linked. This website can be great for commenting and engaging in open discussions with customers.

7: YouTube

YouTube is a booming social media website that can provide you with a very effective way to spread the word about your business and everything it has to offer. It’s a good idea to have embedded videos on your website, but you will also want to have your own YouTube channel. By starting your own channel you will make it easier for people to find your videos, which is definitely a good thing any way you slice it. Make sure that your logo is the first thing people see when they watch your videos.

8: Email

Most websites can benefit from email marketing in a very big way. If you want an effective way of reaching out to customers and potential customers, email is a tried and true way of doing that. This medium offers you yet another opportunity to share your logo with others so that it gets out into the world as much as possible. Make sure that your logo is present and highly visible in every single email you send out.

9: Guest Posts

Writing guest posts can be an excellent way to promote your brand as a whole as well as introduce yourself to a whole new community of people. It also provides you with the opportunity to build up your credibility, which is very important. This too will offer you an excellent way to get your logo seen by as many people as possible. You will definitely want to utilize guest posts to your advantage.

10: Gravatars

A Gravatar is nothing kore than a program that is responsible for assigning an image to a certain email address. You will find that this can come in handy when you are leaving comments on blogs. When your logo is your Gravatar, you will be able to promote your brand in a potentially big way.

These are just a few of the different ways in which you can go about making your logo more visible. If you want your business to be truly successful, it is important that you take advantage of all these suggestions. In the end you will be glad you decided to put your logo in these places.

How to Create the Perfect Logo for your Business

There are a number of important things that you will need to remember when attempting to create the perfect logo for your business. The logo that your business uses will play a significant role in determining how successful it is, so you will therefore want to focus on making the best one possible. The more time and effort you put into doing this, the better your chances will be of getting your business to be taken seriously by others.

Think of an Image that Represents what your business is about

The first thing that you will need to do when going about creating the best logo for your business is to visualize an image that represents your business accurately. You don’t want to use just any graphics for your logo, because you want it to be relevant to whatever you are selling. The graphic that you choose to use on your business card doesn’t necessarily have to a picture of what you are selling, but it should relate to your products or services in some way. This relevance will help draw a direct connect between your logo and your business.

Keep it Simple

You will also need to remember to keep your logo as simple as possible so it has a nice clean look when it’s finished. The last thing you want is a logo that is overly complicated and/or confusing to those who see it. Your logo shouldn’t have too much going on, because it will ultimately have a very unpleasant look when people look at it. If you are trying to create a truly effective logo for your business, you should make it as visually appealing as possible. Keep working on your logo until it is as simple and basic as possible while still good looking.

Consider where your Logo will be Used

It’s always a good idea to keep in mind where your logo will be used when you are going through the process of creating it. Whether it is business cards, websites, posters or whatever else, you will want to create a logo that is going to look good across all types of mediums. Your logo should be very versatile so you don’t experience any problems at all when it comes to how it is used in the future.

Try to Use a Timeless Design

If you want your company’s logo to look good even years from now, you will want to work on making it as timeless as possible. The last thing you want is to have to completely change the overall look of your logo sometime in the future because it looks outdated. You should strive to come up with a design that isn’t too trendy, because trends never last forever. Don’t try to take advantage of a popular trend when creating your logo, because it will quickly become outdated and archaic. Instead you will need to make a point of coming up with something that will be able to stand the test of time.

Make a first Draft

Keep in mind that you don’t have to draw out the perfect logo in one sitting. You should start by simply coming up with a rough first draft just so you can get some idea of what it is going to look like when it’s completed. Take the time to make it as detailed as possible though. There is absolutely nothing wrong with doing some experimenting and trying out different design ideas, as this is only the initial phase. Let your creativity come out when you sit down to sketch out the first draft, and you just might be surprised at what will happen.

Don’t forget to be creative

All too often people who sit down to create a new logo for their company forget to actually be creative. It is important that your design is unique so that it stands out from all the others. You don’t want your logo to look like every other company’s in your industry. Even if you aren’t necessarily the creative type, you should still see what you can come up with. We all have at least a little bit of creativity in all of us, and it’s important that you let yours shine through when designing your new logo.

Look at the logos of Successful Companies

While you certainly don’t want to just copy another company’s logo, there is absolutely no harm in drawing inspiration from others. Spend some time looking at the logos of different companies that are tremendously successful. Chances are you will notice some subtle similarities between these logos. You will definitely want to think about implementing some of the basic elements of certain logos that you see with other companies so you can make yours as good-looking and effective as possible.

Use Color Properly

It’s imperative that you use color in the right way when designing your logo. While you may be tempted to use all kinds of bright attention-grabbing colors in your logo, this is a common mistake that you will want to avoid altogether. While a lot of bright colors may get attention from people, it may not be the positive kind. There is definitely something to be said about subtlety when it comes to the use of color in a logo. Do not use colors that are so bright that they are actually hard on the eyes.

The more time you take to create your logo, the better your chances will be of having one that looks great and works well to help you get a stream of new customers. Your logo will essentially represent your business, which is why it is so incredibly important that you make a point of working on it until it’s perfect. The tips in this article should help you quite a bit as you go through the process of designing the new logo for your company. In the end you will be glad you took the time to follow these tips.

8 Reasons You Need a Great Logo For Your New Company

These days it is more important than ever before to have a great logo for your company, and you will definitely need to know why. If you have yet to come up with a logo your new business, you will want to take your time so you get the very best one possible. We at Logofury go over and beyond to insure that step is taken care of for you. The more time and effort you put into designing your logo, the better your chances will be of making your company a complete success. These are some of the more important reasons why you need a truly great logo for your company.

1: A Great Logo will make a Great First Impression

One of the most important reasons that you should have a great logo for your business is because it will make a good first impression on those who see it. Often times a company’s logo is the first thing that people see, so you will therefore need to make sure that yours is the absolute best. If you want to make a good impression on potential customers with your logo, it is crucial that you come up with one that is going to look truly amazing.

2: Attract New Customers

Another wonderful thing that a great logo is that it can help you to attract new customers. If you want to make all the money you can like any other business, you will need to bring in new customers on a consistent basis. The right logo can have a tremendous effect on how well your business does as a whole. More people will definitely be willing to buy your products or services if you have a desirable logo.

3: Stand out from all the Others

When you have a truly unique and good-looking logo, you will be able to separate your company from all the others. These days it is more important than ever to stand out in a positive way, and a great logo will definitely help you to do just that. People will start to take notice when you have a logo that is one of a kind. There are a lot of businesses out there with the same types of logos, which is why they will never be very successful. If you want people to notice that your company is better than the competition, you will need to start by coming up with a truly great logo.

4: You’ll be taken more Seriously

The simple fact of the matter is that companies that have a unique and aesthetically pleasing logo are generally taken more seriously than those that do not. If you want your company to be taken seriously by your regular customers as well as potential customers, it is certainly a good idea to work on coming up with the best possible logo. The more seriously you are taken in your industry, the better your chances will be of thriving instead of just surviving.

5: Customers will Recognize your Products

Businesses that have a unique logo will find that their customers will have a much easier time recognizing their products. If you want people to know that certain products are made by you, it is highly recommended that you make a point of coming up with an amazing logo that can be associated with your company. Brand recognition is one of the most crucial aspects of running a successful business, so you will need to keep that in mind. The more time you take to develop your logo, the better your chances will be of getting people to recognize and purchase your products.

6: Make a Connection with your Target Demographic

If you really take the time to craft a great logo, you will be able to make that deep and meaningful connection with your customers as well as those who are on the fence about your products or services. Sometimes all it takes to get a person from “maybe” to “yes” is the right logo, so you will need to keep that in mind. Numerous studies have shown that most people respond to visual stimuli more than anything else, which is exactly where your logo comes in. The fact is that you won’t be able to make that important connection with a slogan or text.

7: Your Logo will Determine How your Business is Perceived by others

You will find that your logo will ultimately determine how your company is perceived by others, which is just one of the many reasons that you should work on making it as great as possible. If you want people to have a positive overall perception of your business, it is crucial that you set aside enough time to make your logo pop in a big way. The better your logo is, the better the public perception of your business is going to be overall.

8: Make Your Advertising Easier

Believe it or not, a great logo can make advertising a lot easier for your business as a whole. If you have a unique logo that stands out from all the others in a positive way, it will speak for itself. While it’s true that you will still need to craft a smart advertising strategy, having the right logo can make everything much easier. You will be able to imprint your company’s logo on your ad all by itself or with a minimal amount of text. If you want to save yourself quite a bit of time and effort when it comes to advertising, make sure that you spend enough time coming up with an excellent logo.

A lot of businesses make the huge mistake of not taking enough time to come up with a great logo, and as a result they limit themselves when it comes to how successful they can be. A logo has an enormous amount of sway over how successful a company can become, which is all the more reason to make yours the best it can possibly be.