If your business offers special-services, you need to have a logo that will let people know what you offer while appearing professional. It is extremely important that you make a point of using all the right font, icon, and colors. The better-looking your logo is, the easier it will be to attract customers.
Color Selections: Special services businesses should stick with bright, warm colors like red, orange, yellow and green. Blue is also a color that is commonly associated with special services. The point is that you want to make your business look inviting to the public.
Icon Selection: Depending on the range of your services, you might want to use a globe as your primary icon. Just take into consideration the nature of the services you offer before choosing a certain icon.
Font Selection: While you can get a little creative with the font you use for your logo, it should be fairly professional. A traditional serif font is probably the best way to go.