8 Different Ways To Use Your Logo To Increase Brand Awareness

There are many different ways that you can use your business’s logo to boost brand awareness, and it is crucial that you utilize as many of them as possible. These methods can be extremely effective when it comes to getting the word out about your business and what it has to offer without having to spend a ton of money. If you are on a limited budget but need to start generating more revenue, you will definitely want to take a look at the following options.

1. Apparel

Many businesses put their logo on clothing items such as jackets, shirts, hats, and other things in an effort to increase brand awareness and recognition. There are many different options you will have when it comes to this form of branding, and it can be a very effective and affordable method of advertising your business. Most people will jump at the chance for a free item of clothing, regardless if it bears a brand they aren’t quite familiar with yet. The people who you give these clothing items to will essentially be walking advertisements for your brand, which is incredibly helpful when it comes to letting people know about your business.

2. Business Cards

You will also want to make a point of printing up lots of business cards with your logo on them. Make sure that your cards also include basic information like your business’s address, phone number, and email address. You should make a point of handing out these cards whenever you see an opportunity so that there will be as many people as possible walking around with them. While it’s true that a lot of people who are handed business cards end up throwing them away, there will be some people who will hang onto them to learn more about what you have to offer. Your business cards should be printed on high-quality paper so that your logo looks as good as possible to those who see it.

3. Water Bottles and Mugs

Another common type of product that many businesses put their logos on is water bottles and mugs. You should consider handing out these items with your business’s logo on them out at events with lots of people. A job fair is just one example of an event that might be perfect when it comes to giving away these items with your logo on them. The more people you give this merchandise to, the more likely it is that you’ll gain new customers.


4. Signage and Banners

While signs and banners might be an obvious thing to put your logo on, it is very important that you go all out so that they look great. Make sure that you take enough time to come up with attractive designs for all of your signage so that the people who see them will take notice in a positive way. You might just be surprised when it comes to how powerful and influential the right banners can be.

Whether they are outside or inside banners, these things will play an important role in building brand recognition for your business. The more time you spend designing your banners and signs, the better your chances will be of increasing the number of paying customers you have. An attractive banner outside a business can make all the difference in the world when it comes to just how interested passersby will be.

5. Stationary

Stationary items like envelopes, mailing labels and letterhead can be excellent items for putting your logo on. These are all things that lots of people tend to use on a regular basis, which means that your logo will be seen quite a bit. Select a paper stock that is in line with the particular values of your brand. If your business prides itself on being environmentally-friendly, you might want to think about using recycled paper.


6. Promotional Giveaways

Any business that is serious about increasing their brand recognition will definitely want to make a point of giving away various promotional items to as many different people as possible. You will need to make a point of selecting specific items that you think your customers will be able to use so that they don’t simply toss them in the garbage soon after receiving them.

7. Tote Bags

Tote bags are still incredibly popular with many people, so you will therefore want to at least consider having some of these bags made with your log on them. These are great promotional items, because people tend to use them on a regular basis. Make sure that your logo is printed large on the bags so that lots of people see it. You will find that tote bags aren’t all that expensive to have made, and they can do an excellent job of spreading the word about your business and what it has to offer.

8. Business Forms

While it may seem obvious, you will definitely need to print up business forms with your logo on them. You will need to make sure that your logo is on all different types of forms, including invoices, receipts, packing slips, and anything else you can think of. The more your logo appears on forms, the more your brand recognition will improve as a whole.


Your business’s logo represents your brand and should therefore appear on lots of different items. Whether it is business forms of water bottles, these items can help you to increase brand awareness for your business in a huge way. The more items you have made up with your logo, the better your chances will be of increasing the number of customers you have. People love to receive promotional items, and it’s great advertising for your business when others see them being used in public. There are plenty of different items that you can have made while staying within a reasonable budget. Don’t be afraid to get a little creative when it comes to the items you choose to put your logo on.